Client
Sovereign Hill Museum Association and the Victorian Government
Year
2020
Category
On behalf of TRC Penny worked with Grimshaw Architects to develop a 20-year masterplan for the iconic gold rush tourism destination in Ballarat in regional Victoria.
In line with the SHMA’s purpose of connecting people through history, the Master Plan builds on Sovereign Hill’s reputation as a living museum of significance. The plan is a new direction to ensure the tourism icon will be relevant for the next 50 years, continuing to share the stories of humanity for generations. The Plan includes capital projects that will be delivered progressively over 20 years, cementing Sovereign Hill’s place as a tourism and historical landmark.
