About Us
We’re firm believers that sustainable tourism can be a powerful force for good, creating economic and social value, while safeguarding cultural heritage and regenerating natural resources.
Whether it’s a new Sustainable Tourism Policy, developing a sustainable tourism product or experience, or helping guide decision-making, we work with you to drive the change you want to make in your area.
We collaborate with you and your community, plus industry partners and government to create sustainable, ethical tourism and a stronger future for your region.
We partner with nations, governments, industry and communities all over the world to accelerate the shift towards sustainable tourism and support ethical global development.
Explore our services and learn more about the cutting-edge work that Global Instinct is doing to support global development through sustainable tourism.
Penny Spoelder
Founder and Director
Penny Spoelder is the founder and Director of Global Instinct. A sustainable tourism expert, Penny works at multiple levels of tourism planning, destination development, and project delivery with Governments and communities around the world. Holding a Master’s Degree in Public Administration, Graduate Diploma in Environmental Science (Charles Sturt University), and a Bachelor of Arts (Leisure and Recreation), combined with extensive public sector experience, and a strong focus on sustainable tourism, Penny’s leadership and strategic advice on sustainable tourism and destination planning is world-class.
Specialising in destination planning and strategy, project design and management, business planning and development, and government reform, Penny has strong facilitation, co-design, and community development skills. She is an award-winning consultant who has led the planning and management of some of Australia’s most notable destinations and worked extensively in the Asia Pacific Region and the Middle East.