Client
Central Victorian Goldfields World Heritage Committee
Year
2021
Category
The Sustainable Tourism and Value Creation Toolkit was developed by Penny in association with TRC for Regional Development Victoria, Victorian Goldfields Tourism Executive, the Cities of Ballarat and Greater Bendigo, and the other 11 supporting local government funding partners within the Central Victorian Goldfields Region. The development of the Sustainable Tourism and Value Creation Toolkit is a supporting element for the Central Victorian Goldfields World Heritage Bid. The Toolkit is a catalyst for mobilising and building the region’s visitor economy capacity and offerings, as well as strengthening its resilience, adaptability and recovery especially in a COVID-19 response environment. An integral part of the project was the Happiness Project, where Penny worked with the Happiness Alliance and the nine local governments to implement an Australian first, to measure community happiness and their sentiments about tourism.
